OUR STORY

Fragrance,
rethought.

THE QUESTION
Why should fragrance be limited to a bottle?

NABA began with a simple question.

We wanted to create something more considered — a fragrance experience designed around the way people actually live.

Something compact enough to carry every day. Refined enough to feel at home beside the objects you value most. And engineered to be used, refilled and kept.

That idea became NABA.

Rose Gold NABA cases in a sculptural composition
NABA
DESIGNED TO BE KEPT
Not another bottle. A different way to experience fragrance.
Compact. Refillable. Designed around everyday life.
ABOUT NABA

Beauty with
thought behind it.

NABA is a cosmetics, beauty and perfumery brand founded by a registered pharmacist.

We give care to the ingredients, the experience and the details that make a product part of everyday life.

We bring together considered formulations, thoughtful design and a commitment to give as we grow.

Pharmacist-led beauty and perfumery
OUR FOUNDATION
Refillable by design
OUR DESIGN
Solid fragrance produced in the UK
PRODUCTION
DESIGN WITH INTENTION
CREATE WITH CARE
GIVE AS WE GROW
MADE TO STAY

The object
matters too.

Open Black NABA case showing its refillable design

A case should earn its place in your everyday life. NABA brings together a refillable design, an internal mirror and a mechanism for switching fragrances.

Keep the case, choose your next refill and make it part of your own routine.

Compact.
Refillable.
Built to be kept.

Because we believe beautiful things should earn their place in your life.

01
Compact
by design
02
Refillable
by intention
03
Mirror
within
04
Built for
repeated use
EVERY NABA GIVES

Good should
grow with us.

We believe a successful business should create more than products. It should create good.

NABA was founded with the belief that growth carries responsibility — an amanah, or trust.

Giving is not something we intend to introduce once we become successful. It is being built into NABA from the beginning.

As more people discover NABA, our contribution grows alongside the company.

2.5%
OF NET SALES COMMITTED TO CHARITABLE CAUSES
IMPACT THAT CAN BE SEEN

Giving with
accountability.

Our giving commitment starts with NABA. Impact reporting will begin as contributions are made.

We intend to share the amounts donated and the organisations and projects supported, so you can follow where the commitment goes.

NABA

THIS IS
NABA.

Choose a case to keep and two fragrances to make it yours.

Build your NABA · £49

Fragrance made personal. Objects made to stay. Good made to grow.